Diversity Value Leverage Shaw/Scott’s women and LGBT leadership and global distributed teams as a selling point to brands prioritizing inclusive marketing, diverse talent, and inclusive hiring practices.

Global Capabilities Position Shaw/Scott as a partner for cross-market campaigns with teams in multiple major cities, enabling synchronized digital strategies for brands seeking global reach and local market adaptation.

Digital Marketing Focus Highlight their end-to-end digital marketing expertise and recent collaboration with Oracle Movable Ink on retail loyalty content as evidence of strategic, data-driven marketing capabilities.

Growth & Capacity With revenue in the mid-range and a growing headcount, present opportunities to scale services, upsell advanced analytics, and expand creative production capacity for larger campaigns.

Strategic Alliances Use Oracle partnership and whitepaper collaboration to introduce potential co-sell or joint marketing opportunities, targeting retailers and brands navigating post-pandemic loyalty and consumer behavior shifts.