Hospitality Appraisal Niche Target mid-sized hospitality appraisal firms with revenue in the $1M-$10M range and small teams. Shaykett Appraisal Co presents an opportunity to expand services, cross-sell to related real estate advisory offerings, and scale through strategic partnerships in the hospitality sector.

Growth Readiness With revenue in the stated range and a lean staff, there is potential for scalable solutions that improve efficiency, automate workflows, and enhance client reporting to support faster turnaround and higher capacity without disproportionately increasing headcount.

Tech Stack Alignment Leverage their current technology footprint (Office 365, JSON-LD, jQuery) to propose modern, secure collaboration tools, document management, and compliant data sharing that integrate smoothly with their existing stack, reducing transition risk.

Brand & Market Positioning Position as a trusted, specialized valuation partner within hospitality, offering services that complement larger firms (e.g., Integra Realty Resources) while emphasizing personalized service for small teams that value responsiveness and niche expertise.

Sell to Growth Drivers Identify opportunities around expanding service lines (e.g., hotel asset valuation, debt underwriting support, portfolio-wide assessments) and client retention programs, aiming to upsell analytics, reporting automation, and market trend insights.