Ethical sourcing Leverage SheaMoisture’s established fair trade and women’s co-op partnerships in Ghana as a selling point to retailers and consumers prioritizing ethical supply chains; highlight opportunities for co-branded campaigns and supplier development programs.

Diverse product expansion Capitalize on recent launches like Shea Scalp Studio, Anti-Dandruff Collection, silk press line, and Aluminum Free Deodorants to propose bundled SKUs, cross-category placements, and in-store demos targeting scalp health and natural hair care trends.

B Corp story Position the Black-founded and led narrative and certified B Corp status as a differentiator in conversations with retailers seeking purpose-driven brands; suggest partnerships for impact-driven promotions and transparency-focused marketing.

Media visibility Utilize high-profile collaborations and events (Law Roach, Serena Page, BET Experience) to create demand-gen campaigns, influencer-led activations, and limited-edition collections that drive trial and social buzz.

Growth-ready scale With revenue in the tens of millions and a mid-sized workforce, target mid-size retailers and specialty channels for expanded shelf presence; propose co-marketing funds, seasonal campaigns, and analytics-enabled performance reporting to justify broader distribution.