Innovative Fuel Delivery Shell TapUp offers a unique mobile fueling service backed by Shell’s brand, providing convenient, on-demand fuel delivery directly to fleets and machinery, making it an attractive solution for logistics and transportation companies seeking efficiency.

Technology-Driven Operations The company's auto-logging fueling platform enables real-time tracking and better fleet management, presenting opportunities to upsell additional fleet optimization and data analytics solutions.

Sustainable Fuel Options With a range of fuel products including alternative fuels, Shell TapUp is well-positioned to meet increasing demand for environmentally friendly energy solutions, appealing to clients with sustainability commitments.

Growing Market Presence Operating with a revenue range of $25 to $50 million and a dedicated fleet support service, Shell TapUp is expanding its footprint in the oil and gas sector, suggesting opportunities to target similar fleet-intensive industries.

Brand Reliability and Trust As the only mobile fueling solution backed by the Shell brand, the company benefits from strong brand recognition and trust, facilitating entry into new markets where brand reputation impacts purchasing decisions.