Insights

Sustainable Innovation Shelly Group’s strong emphasis on eco-conscious IoT solutions and energy management presents opportunities for collaboration with organizations seeking sustainable smart building integrations and energy optimization projects.

Expanding U.S. Presence With recent investments in U.S. distribution channels and participation in major expos like CEDIA and CES, Shelly is demonstrating a strategic focus on growing its North American footprint, opening doors for local dealers and technology partners.

Next-Gen Product Line The launch of Gen4 smart devices and enhancements like Z-Wave Long Range technology indicate ongoing innovation, providing prospects to upsell or integrate advanced automation solutions into both residential and commercial markets.

Regional Office Expansion Shelly’s decision to expand and relocate offices within Bulgaria suggests an opportunity to engage with the company at its regional hubs for supply chain, support, or custom solution partnerships.

Financial Growth Potential With an estimated revenue between 500 million and 1 billion dollars, Shelly’s sizable financial capacity positions it as a potential large-scale partner or customer for enterprise IoT solutions and large-volume hardware deployments.

Shelly Group Tech Stack

Shelly Group uses 8 technology products and services including Hotjar, Microsoft Clarity, Cloudflare, and more. Explore Shelly Group's tech stack below.

  • Hotjar
    Analytics
  • Microsoft Clarity
    Analytics
  • Cloudflare
    Content Management System
  • Cookiebot
    Cookie Compliance
  • Swiper
    Javascript Libraries
  • Simple Analytics
    Web Analytics
  • Ruby on Rails
    Web Frameworks
  • Fast Bundle
    Web Platform Extensions

Media & News

Shelly Group's Email Address Formats

Shelly Group uses at least 2 format(s):
Shelly Group Email FormatsExamplePercentage
F.Last@allterco.comJ.Doe@allterco.com
100%
First.Last@shelly.comJohn.Doe@shelly.com
67%
First.Last@shelly.comJohn.Doe@shelly.com
33%

Frequently Asked Questions

Where is Shelly Group's headquarters located?

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Shelly Group's main headquarters is located at Blvd Cherni vrah 103, Sofia, 1407, BG. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Shelly Group's phone number?

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You can contact Shelly Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Shelly Group's official website and social media links?

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Shelly Group's official website is shelly.com and has social profiles on LinkedInCrunchbase.

What is Shelly Group's NAICS code?

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Shelly Group's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Shelly Group have currently?

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As of October 2025, Shelly Group has approximately 263 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer - Allterco Trading: M. A.Chief Executive Officer: W. K.Chief Executive Officer: S. M.. Explore Shelly Group's employee directory with LeadIQ.

What industry does Shelly Group belong to?

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Shelly Group operates in the IT Services and IT Consulting industry.

What technology does Shelly Group use?

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Shelly Group's tech stack includes HotjarMicrosoft ClarityCloudflareCookiebotSwiperSimple AnalyticsRuby on RailsFast Bundle.

What is Shelly Group's email format?

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Shelly Group's email format typically follows the pattern of F.Last@allterco.com. Find more Shelly Group email formats with LeadIQ.

How much funding has Shelly Group raised to date?

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As of October 2025, Shelly Group has raised $110K in funding. The last funding round occurred on Oct 30, 2015 for $110K.

When was Shelly Group founded?

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Shelly Group was founded in 2004.
Shelly Group

Shelly Group

IT Services and IT ConsultingBulgaria201-500 Employees

Shelly Group transforms innovative ideas and technologies into high-quality IoT solutions for enhanced product efficiency and reliability. 
Shelly’s mission is to nurture customers make eco-conscious choices in their daily lives and business practices, using data-powered tools to track and manage energy consumption. Shelly’s vision is to become the preferred partner that offers long-lasting smart solutions to bring sustainable living closer to everyone. 
Shelly Group consists of 6 subsidiary companies and has offices in Bulgaria, Germany, Slovenia, China and USA. The company has already conquered over 100 markets, helping customers lead a calmer and happier life while increasing the energy efficiency and comfort of every home or business building.

Section iconCompany Overview

Headquarters
Blvd Cherni vrah 103, Sofia, 1407, BG
Phone number
Website
shelly.com
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2004
Employees
201-500

Section iconFunding & Financials

  • $110K

    Shelly Group has raised a total of $110K of funding over 1 rounds. Their latest funding round was raised on Oct 30, 2015 in the amount of $110K.

  • $500M$1B

    Shelly Group's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $110K

    Shelly Group has raised a total of $110K of funding over 1 rounds. Their latest funding round was raised on Oct 30, 2015 in the amount of $110K.

  • $500M$1B

    Shelly Group's revenue is estimated to be in the range of $500M$1B

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