Independent Pharmacy Focus Target independent and in-clinic pharmacies that rely on Shepard Medical’s infection protection products, highlighting how the company protects independents from big-box encroachment and offers rebate programs across over 30,000 independent pharmacies.

CareMates Advantage Promote Shepard Medical’s CareMates branded infection protection line at industry events and conferences to generate demos, samples, and partnerships with independent pharmacies seeking differentiated infection control products.

Distribution Strength Leverage Shepard’s established distribution through major wholesalers and existing tech stack to position value-added stocking programs, co-marketing, and quick onboarding for new retailer partners.

Event Pipeline Capitalize on recent and upcoming trade show activity (NACDS Total Store Expo, NCODA Summit, ANCC Magnet & Pathway Conference) to schedule meetings, product demos, and referral opportunities with decision-makers in pharmacy and hospital-adjacent settings.

Low Revenue Upsell Identify cross-sell opportunities within small-scale customers by offering infection protection bundles and rebate-friendly purchasing terms to drive higher spend and move customers toward larger, recurring orders despite current revenue being under one million.