Tech Enabled Ops Leverage Shepler's RFID luggage rollout and existing technology stack to pitch scalable transport tech partnerships, including luggage tracking, passenger flow analytics, and integrated mobile bookings.

Acquisition Opportunity As part of the Hoffmann Family portfolio, there are cross-sell opportunities across related maritime brands for IT, marketing, and fleet services.

Digital Marketing Strong revenue position and an established online presence suggest room for digital marketing optimization, enhanced e-commerce ticketing, loyalty programs, and partnerships with Michigan tourism networks.

Website Modernization Current tech stack signals opportunities for website performance and security upgrades, payment integrations, and API-led partner integrations to improve bookings and customer experience.

Tourism Partnerships Strategic partnerships with hotels, travel agents, and event organizers can help grow group bookings and packaged tours for Mackinac Island, leveraging daily ferry schedules.