Strategic Location Advantage Sheraton Atlanta Hotel enjoys a prime location in downtown Atlanta, making it an ideal choice for business travelers attending events at the Georgia Dome, Philips Arena, or Centennial Olympic Park. Leveraging this strategic location can lead to increased corporate bookings and event-related stays.

Recent Acquisition by Arden Group Arden Group's acquisition of Sheraton Atlanta Hotel for $64.2 million in 2017 presents an opportunity for partnership synergies and cross-promotional activities. Collaborating with Arden Group and leveraging their resources can open doors for potential business deals and joint marketing initiatives.

Strong Customer Service Culture With insightful associates boasting long tenures, Sheraton Atlanta Hotel prides itself on providing exceptional service to guests. Highlighting this customer-centric approach can differentiate the hotel from competitors and attract corporate clients looking for personalized experiences and attention to detail.

Tech-Savvy Guest Experience Sheraton Atlanta Hotel offers a blend of Southern charm with modern amenities in its renovated rooms and suites. Emphasizing the tech stack and innovations in guest services can appeal to tech-savvy business travelers seeking a seamless and connected stay experience. This can be a selling point to secure corporate contracts and group bookings.

Market Presence Among Key Competitors Being in the same revenue bracket as Atlanta Marriott Marquis and having a greater workforce than Hilton Atlanta and Hyatt Regency Atlanta, Sheraton Atlanta Hotel holds a competitive position in the market. Targeting shared customer segments and exploring corporate package deals can help capture market share and drive revenue growth.