Luxury Conference Facility With 230,645 square feet of flexible event space and five ballrooms capable of hosting up to 5,000 attendees, Sheraton Dallas is an ideal venue for large-scale corporate events, conferences, and conventions, presenting opportunities for partnerships in event management and catering services.

Urban Hospitality Market Located in downtown Dallas near key attractions and business districts, the hotel attracts high-volume corporate travelers, event planners, and leisure tourists, suggesting potential for targeted marketing and premium service offerings to this demographic.

Mid-to-Large Size Facility With a staff of 201-500 employees and revenue in the $250M to $500M range, Sheraton Dallas is positioned as a competitive player among similar-sized upscale hotels, offering scope for B2B partnerships in technology solutions, guest experience enhancements, and leisure packages.

Dining & Amenities Appeal The hotel offers diverse dining options including a sports bar, speakeasy-style lounge, and quick-service markets, creating opportunities to collaborate on food & beverage innovations, wellness initiatives, and experiential guest engagement strategies.

Tourism and Local Engagement Strategically positioned near major Dallas attractions, Sheraton Dallas can leverage local partnerships, cultural events, and tourism campaigns to increase occupancy and enhance guest experiences, presenting chances for cross-promotional marketing efforts.