Strategic downtown access Target potential corporate or association event planners given the hotel's location in downtown Indianapolis, proximity to conventions and major venues, and recently renovated 23,000 square feet of event space to support large and small gatherings.

Boutique to business blend Position the property as a dual-purpose venue for business trips and leisure, emphasizing the modern rooms, 24-hour fitness, rooftop pool, and on-site dining to appeal to both corporate travelers and group leisure bookings.

Tech-enabled operations Leverage the existing tech stack (Power Platform, OneTrust, Osano, Zendesk, CDK Global) to propose streamlined booking, compliance, data privacy, and guest service improvements for enterprise clients seeking reliable, integrated hotel solutions.

Competitive benchmarking Highlight proximity and scale relative to peers like JW Marriott Indianapolis and Autograph Collection properties, using shared market positioning to upsell event space, executive suites, and loyalty program cross-promotions with Marriott/Autograph channels.

Safety and quality assurance Address potential buyer concerns about hygiene and safety by offering transparent sanitation protocols and certifications, leveraging recent industry scrutiny to differentiate with rigorous standards and visible guest safety commitments.