Strategic Location Leverage the downtown Indianapolis location near the Indiana Convention Center and local attractions to win convention, association, and corporate event bookings. Propose bundled room blocks, meeting spaces, and catering services promoted through Marriott's global sales network.

Event Space Lead Promote the renovated expansive venue space as a turnkey solution for large and small gatherings, including conferences and galas. Cross-sell with on-site dining options Circle Café and Alexander's Bar to increase F&B revenue and overall event value.

Leisure and Loyalty Target both business travelers attending events and leisure guests with stay-and-play packages featuring the 24-hour fitness center and seasonal rooftop pool, plus Marriott Bonvoy loyalty incentives to boost repeat bookings.

Mid-Market Focus Focus on mid-sized regional companies for offsite meetings, trainings, and incentive trips using flexible meeting spaces and on-site dining. Offer tiered group rates, adaptable room blocks, and dedicated event planning support through Marriott's sales channels.

Tech-Driven Ops Highlight technology-enabled guest experiences and enterprise-grade IT and communications capabilities as a selling point for tech-savvy corporate events, with reliable AV, hybrid event support, and streamlined procurement through Marriott's partnerships.