Market Presence As part of the hospitality industry in Myrtle Beach with a revenue range of $10M to $25M, Sheraton Myrtle Beach Convention Center Hotel operates in a competitive tourism market, presenting opportunities to offer suite services, guest experience enhancements, and marketing solutions tailored for regional hospitality businesses.

Technology Utilization The company's use of multiple digital analytics and marketing tools such as Google Analytics, Tag Managers, and Facebook indicates an active digital engagement strategy, suggesting potential for upselling digital advertising, customer engagement platforms, or data analytics services to optimize their marketing efforts.

Customer Focus With a focus on both business and leisure travelers aiming for comfortable stays, there is an opportunity to provide personalized guest experience solutions, loyalty program integrations, or travel management services to enhance guest satisfaction and retention.

Growth Potential Compared to similar regional resorts like Dunes Village and Compass Cove with higher revenues and larger staff, Sheraton Myrtle Beach Hotel may benefit from solutions that support operational efficiency and revenue growth, such as property management systems or revenue management tools.

Employee Engagement Operating with a small team of 11-50 employees, the hotel might be receptive to scalable HR or employee training solutions, especially those that enhance staff productivity and guest service quality in a hospitality setting.