Mid-market Hospitality Target a mid-sized hotel property with 11-50 employees and annual revenue in the 25-50 million range to position solutions that scale with mid-market needs, such as streamlined property management, guest engagement, and analytics.

Tech Tooling Leverage the hotel’s existing technology stack (Modernizr, jQuery, New Relic, Google Analytics/Tagger ecosystems) to propose optimization, performance monitoring, and data-driven marketing enhancements that integrate with their current platforms.

Guest Experience Highlight opportunities to boost guest satisfaction and loyalty through enhanced CRM, personalized marketing, and streamlined OTA/booking integrations, aligning with a stay-focused hospitality strategy.

Competitive Benchmarking Position solutions against nearby operators with broader teams and revenues (e.g., larger resorts) to emphasize ROI, occupancy optimization, and revenue management capabilities that close performance gaps.

Growth Opportunities Identify expansion-ready angles such as event services, convention center partnerships, and digital marketing expansion to capture business from corporate groups and regional events in Myrtle Beach.