Midsize Hotel Target a mid-sized hospitality property with 11-50 employees and a revenue range of 25-50 million. Position as a scalable partner for group bookings, conferences, and events to grow both occupancy and ancillary revenue.

Group & Events Leverage Myrtle Beach convention center proximity to emphasize opportunities in meetings, weddings, and conventions. Offer bundled partner services such as catering, AV, and event management to capture larger contract values.

Digital Maturity The tech stack shows active digital tracking and marketing tools (GA, Tag Managers, New Relic, social integrations). Propose performance marketing, analytics optimization, and targeted remarketing to boost direct bookings and reduce OTA dependence.

Growth Potential Revenue bracket and comparable peers suggest room to expand through upsells, loyalty programs, and seasonal packages. Highlight opportunities in corporate housing for regional clients and extended-stay options during off-peak periods.

Competitive Landscape Benchmark against nearby larger peers to identify pricing, packaging, and service differentiators. Offer competitive intelligence services and tailored proposals to improve market share in Myrtle Beach’s hospitality cluster.