Event Growth The hotel is the metro's second largest business and convention hotel with over 25,000 square feet of function space and 15 meeting rooms, indicating strong potential for corporate events, conferences, and group bookings.

Strategic Location Located in downtown Oklahoma City within walking distance to the Convention Center, Bricktown, and local attractions, offering easy access for attendees and appealing packages for citywide meetings and post-event activities.

Revenue Focus Annual revenue in the mid-range of tens of millions suggests budget for sales initiatives targeting enterprise clients, event planners, and incoming conventions seeking primary hotel partner options.

Digital Enablement The tech stack includes analytics and tagging tools (Google Analytics, New Relic, GTM) plus advertising and tracking (Quantcast, AddThis), signaling readiness for data-driven marketing campaigns and targeted outreach.

Guest Experience Signature amenities and multi-facility dining and lounge options point to opportunities for upsell packages, loyalty campaigns, and corporate negotiated rates tailored to frequent business travelers and event organizers.