Historic Location Leverage the hotel's prime position in Society Hill to target groups and events seeking proximity to historic attractions and venues, positioning as the ideal pre/post-tour stay for visitors to Independence Hall, Liberty Bell, and Penn's Landing.

Event Space Upsell Promote the property’s 20,000 square feet of meeting and event space, including the 7,800 square-foot Society Hill Ballroom with capacity for up to 900 guests, to attract corporate conferences, weddings, and large gatherings.

Wellness Travel Highlight the 24/7 Sheraton Fitness center and indoor heated pool as differentiators for corporate travelers and leisure guests, presenting wellness-focused packages and extended-stay offers.

Affinity for Groups With a small headcount and a mid-market revenue range, target mid-sized groups and tour operators by offering flexible room blocks, catering options, and customized meeting packages to maximize occupancy and ancillary spend.

Digital Engagement Elevate digital sales outreach by aligning property features with traveler intents—historic location, meeting space, wellness amenities—and use site performance and analytics tools to optimize campaigns and track conversions.