Luxury & Location As an AAA 4-Diamond hotel situated near Universal Studios Hollywood and major LA attractions, there is a significant opportunity to target premium leisure travelers and corporate event planners seeking upscale accommodations with scenic views and proximity to entertainment hubs.

Modern Experience The recently renovated guest rooms and amenities such as free Wi-Fi, smart TVs, and sleek design position the hotel as a tech-savvy property, making it attractive to guests who value contemporary comforts and seamless digital integration.

Event & Conference Potential With 28,000 square feet of event space including a rooftop room with panoramic views, there are ample opportunities to market corporate meetings, weddings, and special events to organizations and clients seeking memorable venues with scenic backdrops.

Employment Challenges Recent issues regarding employee recall rights during the COVID-19 pandemic highlight a potential area for partnership in workforce solutions or training programs to strengthen employee relations and ensure smooth operations.

Digital Engagement Utilizing the hotel’s existing tech stack, including Google Tag Manager and social media platforms, presents opportunities for targeted digital marketing campaigns to attract high-value travelers and increase direct bookings through personalized advertising.