Regional leader Position Sherman Hostetter Auctioneers as the go-to regional partner for on-site and online auctions of commercial and residential real estate, business liquidations, and estates to win new clients seeking auction solutions.

Family heritage Leverage the third-generation family-owned narrative to build trust with potential clients in conservative industries and individuals seeking reputable, boutique auction services with a long track record.

Diverse auctioning Highlight capabilities across real estate auctions, business liquidations, and benefit estates to cross-sell services to property owners, lenders, and executors facing multiple auction needs.

Revenue potential With annual revenue in the mid-range of private firms, target mid-market real estate portfolios and small to mid-sized business owners seeking cost-effective liquidation and asset disposition solutions.

Growth readiness Emphasize adaptability to both on-site and online formats to attract clients transitioning to virtual auctions, offering scalable solutions for varying asset sizes and urgency.