Membership Growth Identify opportunities to expand member value through premium sponsorships, enhanced listings, and targeted business services aligned with the Chamber's mission to support economic success. Propose marketing, events, and training packages, plus exclusive member discounts to drive growth among local businesses in the 11-50 employee segment.

Events & Sponsorships Leverage existing leadership programs and job fair partnerships to sell event sponsorships, exhibitor packages, and content sponsorships. Offer turnkey event management, speaker bureaus, and both in person and virtual formats, with data capture and post event ROI reporting to demonstrate value to sponsors.

Marketing Analytics Propose an integrated marketing solution ecosystem to grow digital reach. Upgrade from basic Mailchimp to marketing automation and CRM integration, leverage Quantcast for audience insights, and provide SEO, digital advertising, and analytics services to boost member campaigns and event promotions.

Workforce Partnerships Capitalize on collaborations with Michigan Works and Baker College by offering recruitment services, job postings, workforce development training, apprenticeships, and talent pipelines. Position the Chamber as a one stop partner for employers seeking local talent and access to training grants and scholarships.

Womens Leadership Expand the Inspired Womens Network into sponsored leadership programs, corporate partnerships, and DEI aligned training packages. Offer event sponsorships, speaking opportunities, and exclusive roundtables to attract sponsor companies seeking visibility among local business leaders.