Unique Niche Market Shingleton Farms operates as a full-service equestrian resort, presenting opportunities to target niche clients such as horse enthusiasts, families, and corporate groups seeking outdoor and leisure activities.
Local Community Engagement Located in North Carolina with proximity to Wilmington, the company can leverage local and regional marketing strategies to attract weekend visitors, event bookings, and corporate outings.
Digital Presence & Tech Stack With a modern website infrastructure utilizing AWS, Google Analytics, and Mapbox, there is potential to enhance digital marketing efforts, improve online booking systems, and increase visibility among target audiences.
Expanding Revenue Streams Current offerings like riding lessons, horse camps, and parties suggest cross-selling opportunities with new activities, seasonal promotions, and partnerships with local hotels or tourism entities.
Growth Potential Although small with up to 10 employees, the company’s diverse service offerings combined with strategic marketing could unlock further revenue streams, positioning it to grow within the regional equestrian and tourism markets.