Niche Market Shiny Computers specializes in refurbishing and repairing Apple devices, positioning itself as a go-to provider for Apple customers seeking quality and reliable service, which presents opportunities to upsell compatible accessories or extended service plans.

Growth Potential With an annual revenue estimate of up to 10 million dollars and a small team, there is significant room for expansion into additional Apple product lines and complementary services, opening avenues for partnerships and supply chain collaborations.

Customer Base Targeting individual consumers and small businesses in Portsmouth and surrounding areas, there is a potential to expand geographically or digitally to attract a broader customer base interested in refurbished Apple devices.

Technology & Expertise Expertise in refurbishing and repairing Apple products indicates a high level of technical skill that can be leveraged to offer premium repair parts, maintenance packages, or training services for technicians in the Apple ecosystem.

Market Differentiation As a small operational player amid giants like Apple and Best Buy, Shiny Computers can position itself uniquely through personalized service, quick turnaround times, and eco-friendly refurbishing practices to attract environmentally conscious customers.