Strong Industry Engagement SHOFLO.tv is actively used by professional sports teams, production companies, and corporate event organizers, indicating significant demand for live streaming and production management solutions within the entertainment and corporate sectors.

Recent Product Expansion The launch of LASSO Payments in August 2025 highlights the company's expansion into streamlined financial solutions, creating opportunities to cross-sell integrated payment tools to existing clients involved in event management.

Financial Growth and Recognition With Series A funding of $5M in 2022 and recognition as a fastest-growing tech company in 2022 Inc. 5000, LASSO demonstrates strong market momentum, signaling potential for aggressive growth and new customer acquisition.

Workplace Reputation LASSO has been recognized as one of the best and brightest companies to work for six years in a row, reflecting a positive employer brand that can be leveraged to attract top talent for sales and customer support expansion.

Growth-Oriented Market Position As a key player in the live event management software space with an evolving product suite and growing funding, LASSO presents an opportunity for partners and service providers to offer complementary solutions in event technology and payment processing domains.