Insights

Global expansion ShopBack is rapidly expanding beyond Asia-Pacific into North America and the United States, presenting opportunities to partner with local retailers, fintechs, and media publishers aiming to leverage cashback, rewards, and pay-enabled shopping ecosystems.

Scale and reach With over 60 million users across 13 markets and 20,000+ partners, there is significant cross-sell potential to onboard merchants, brands, and advertisers seeking broader audience access and performance marketing efficiency.

Financial health Revenue in the multi‑billion-dollar range and substantial funding indicate strong growth runway, enabling partner-focused initiatives, co‑marketing deals, and enterprise-level integrations without immediate liquidity constraints.

Innovation crest Recognition as a World’s Most Innovative Company and ongoing product expansions such as ShopBack Pay and year‑round Shopping Rewards create openings for fintech partnerships, loyalty program integrations, and joint promotions with retailers and sports/education franchises.

Tech-enabled reach A tech stack and data‑driven approach (including control planes for rewards, payments, and attribution) suggests opportunities to offer white‑labeled rewards platforms, analytics services, and API partnerships to developers, agencies, and merchant networks.

ShopBack Tech Stack

ShopBack uses 8 technology products and services including Apache Airflow, StackAdapt, Apple iCloud Mail, and more. Explore ShopBack's tech stack below.

  • Apache Airflow
    Configuration Management
  • StackAdapt
    Demand Side Platforms
  • Apple iCloud Mail
    Email
  • Expedia
    Hotel Reservations
  • Google Chrome
    Operating Systems & Computing Languages
  • Screaming Frog SEO Spider
    Search Marketing
  • Google Sign-In for Websites
    Social Login
  • HTTP/3
    Web & Portal Technology

Media & News

ShopBack's Email Address Formats

ShopBack uses at least 1 format(s):
ShopBack Email FormatsExamplePercentage
Last@shopback.comDoe@shopback.com
62%
First.Last@shopback.comJohn.Doe@shopback.com
23%
First@shopback.comJohn@shopback.com
14%
FLast@shopback.comJDoe@shopback.com
1%

Frequently Asked Questions

What is ShopBack's official website and social media links?

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ShopBack's official website is shopback.com and has social profiles on LinkedIn.

How much revenue does ShopBack generate?

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As of July 2026, ShopBack's annual revenue is estimated to be $1B - $10B.

What is ShopBack's NAICS code?

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ShopBack's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does ShopBack have currently?

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As of July 2026, ShopBack has approximately 943 employees across 6 continents, including AsiaOceaniaNorth America. Key team members include Ceo, Co-Founder: H. C.Chief Product Officer: J. L.Chief Product Officer: J. L.. Explore ShopBack's employee directory with LeadIQ.

What industry does ShopBack belong to?

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ShopBack operates in the Technology, Information and Internet industry.

What technology does ShopBack use?

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ShopBack's tech stack includes Apache AirflowStackAdaptApple iCloud MailExpediaGoogle ChromeScreaming Frog SEO SpiderGoogle Sign-In for WebsitesHTTP/3.

What is ShopBack's email format?

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ShopBack's email format typically follows the pattern of Last@shopback.com. Find more ShopBack email formats with LeadIQ.

How much funding has ShopBack raised to date?

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As of July 2026, ShopBack has raised $355M in funding. The last funding round occurred on Dec 08, 2022.

When was ShopBack founded?

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ShopBack was founded in 2014.
ShopBack logo

ShopBack

Technology, Information and InternetCentral Region, Singapore501-1000 Employees

ShopBack is a Singapore-based technology company operating a shopping, rewards, and payments platform across the Asia-Pacific region. It was founded in 2014 after co-founders Henry and Joel conceived the idea of earning cashback while shopping online, followed by an intensive 24-hour prototyping session. The platform serves roughly 50 million shoppers across 13 markets and collaborates with more than 20,000 partner merchants to offer cashback and rewards as part of the shopping experience.

The company positions itself as a leading player in Asia-Pacific for shopping, rewards, and payments, connecting a large user base with a broad network of brands and advertisers. In October 2025, it expanded with the launch of ShopBack Pay in Hong Kong, enabling in-store cashback at more than 500 outlets.

Section iconCompany Overview

NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2014
Employees
501-1000

Section iconFunding & Financials

  • $355M

    ShopBack has raised a total of $355M of funding over 9 rounds. Their latest funding round was raised on Dec 08, 2022as a series_f.

  • $1B - $10B

    ShopBack's revenue is estimated to be in the range of $1B - $10B

Section iconFunding & Financials

  • $355M

    ShopBack has raised a total of $355M of funding over 9 rounds. Their latest funding round was raised on Dec 08, 2022as a series_f.

  • $1B - $10B

    ShopBack's revenue is estimated to be in the range of $1B - $10B

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