Insights

Global Expansion ShopBack is rapidly expanding beyond Asia-Pacific into North America and the United States, signaling an opportunity to introduce cross‑regional partnerships, affiliate programs, and co-marketing campaigns with local merchants and payment processors to leverage their growing international footprint.

Financial Scale With revenue in the multi‑billion range and a significant funding cushion, ShopBack has the financial capacity to invest in large‑scale merchant onboarding, joint promotions, and technology integrations such as fraud prevention, loyalty analytics, and enterprise‑grade CRM deployments for top partners.

Loyalty Oriented As a leading rewards platform with millions of users and billions paid back to shoppers, there is a strong sales angle for merchants to participate in expanded rewards programs, in-store integration via Visa partnerships, and year‑round shopping events to drive incremental sales.

Tech Stack Enablement ShopBack already utilizes a modern tech stack (Tableau, Salesforce Service Cloud, Slack, Firebase, SAP Ariba) which can be leveraged to pitch streamlined onboarding, robust analytics, and seamless merchant enablement, as well as potential upsell to advanced data reporting and loyalty insights.

Strategic Partnerships Recent and ongoing partnerships with Visa and other technology and media players indicate a receptiveness to collaboration; this creates openings for co‑branding, embedded payments collaborations, and cross‑platform marketing deals with enterprise customers and ecosystem partners.

Similar companies to ShopBack

ShopBack Tech Stack

ShopBack uses 8 technology products and services including Tableau, WordPress, Firebase, and more. Explore ShopBack's tech stack below.

Media & News

ShopBack's Email Address Formats

ShopBack uses at least 4 email formats:
ShopBack Email FormatsExamplePercentage
Last@shopback.comDoe@shopback.com
63%
First.Last@shopback.comJohn.Doe@shopback.com
22%
First@shopback.comJohn@shopback.com
14%
FLast@shopback.comJDoe@shopback.com
1%

Frequently Asked Questions

What is ShopBack's official website and social media links?

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ShopBack's official website is shopback.com and has social profiles on LinkedIn.

How much revenue does ShopBack generate?

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As of August 2026, ShopBack's annual revenue is estimated to be $1B - $10B.

What is ShopBack's NAICS code?

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ShopBack's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does ShopBack have currently?

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As of August 2026, ShopBack has approximately 957 employees across 6 continents, including Asia, Oceania and North America. Key team members include Ceo, Co-Founder: H. C., Chief Operating Officer: A. R. and Chief Product Officer: J. L. Explore ShopBack's employee directory with LeadIQ.

What industry does ShopBack belong to?

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ShopBack operates in the Technology, Information and Internet industry.

What technology does ShopBack use?

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ShopBack's tech stack includes Tableau, WordPress, Firebase, Sketch, Salesforce Service Cloud, Heroku, SAP Ariba and Slack.

What is ShopBack's email format?

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ShopBack's email format typically follows the pattern of Last@shopback.com. Find more ShopBack email formats with LeadIQ.

How much funding has ShopBack raised to date?

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As of August 2026, ShopBack has raised $355M in funding. The last funding round occurred on Dec 08, 2022.

When was ShopBack founded?

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ShopBack was founded in 2014.
ShopBack logo

ShopBack

Technology, Information and InternetCentral Region, Singapore501-1000 Employees

ShopBack is a Singapore-based technology company operating a shopping, rewards, and payments platform across the Asia-Pacific region. It was founded in 2014 after co-founders Henry and Joel conceived the idea of earning cashback while shopping online, followed by an intensive 24-hour prototyping session. The platform serves roughly 50 million shoppers across 13 markets and collaborates with more than 20,000 partner merchants to offer cashback and rewards as part of the shopping experience.

The company positions itself as a leading player in Asia-Pacific for shopping, rewards, and payments, connecting a large user base with a broad network of brands and advertisers. In October 2025, it expanded with the launch of ShopBack Pay in Hong Kong, enabling in-store cashback at more than 500 outlets.

Section iconCompany Overview

NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2014
Employees
501-1000

Section iconFunding & Financials

  • $355M

    ShopBack has raised a total of $355M of funding over 9 rounds. Their latest funding round was raised on Dec 08, 2022 as a Series F.

  • $1B - $10B

    ShopBack's revenue is estimated to be in the range of $1B - $10B

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