Established heritage Identify a sales angle around the company’s long-standing family ownership and decades of experience since 1966, positioning offerings as trusted, durable solutions from a veteran player in recycling systems.

Shredding expertise Highlight opportunities to sell advanced shredding systems and plants, leveraging SHREDDERHOTLINE's role as an inventor and maker of various processing machines to address customers seeking proven, wide-range shredding capabilities.

Global reach Leverage the division structure and affiliation with Global Recycling Equipment to pursue enterprise-level projects, cross-sell integrated recycling solutions, and access potential multi-site deployments.

Mid-market target With estimated revenue between $1M-$10M and 501-1000 employees, tailor outreach to mid-market recyclers and mid-sized manufacturers seeking scalable, cost-efficient shredding and processing lines.

Digital trust signals Use their tech stack and online presence to build credibility in outreach, while offering modernization or optimization services (analytics, site assessments, performance benchmarking) to improve efficiency and uptime for existing systems.