Shufersal
RetailCentral District, Israel501-1000 Employees
Shufersal is Israel's largest retail group, operating across grocery and related formats with a strong emphasis on service and customer experience. Based in Rishon Leẕiyyon in the Central District and founded with the opening of its first store in 1958, it has become a central figure in the Israeli retail landscape. It supports online grocery through Shufersal Online, backed by two automated fulfillment centers in Modiin and Kadima to broaden product variety and improve availability. Shufersal also operates BePharm, a pharmacy network offering medicines, convenience products, and cosmetics through physical stores and online, along with the Dan-Dil discount chain. It serves both consumer and institutional markets, supported by a leading customer loyalty program with more than two million households and digital services including a credit card program via Shufersal Finances. A recent development is the deployment of Shopic smart carts across at least 30 stores, illustrating ongoing modernization of the shopping experience.
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