Residential focus Target contractors and builders in residential sectors, including single and multi-family projects, to upsell ongoing maintenance plans, preferred supplier agreements, and preconstruction plumbing packages.

Mid market fit Position United Plumbing as a capable mid-market plumbing partner with scalable service levels to compete against larger regional players while maintaining personalized service for smaller projects.

Technology leverage Leverage the tech stack (AWS, WordPress, MySQL, Shopify) to offer online project intake, transparent scheduling, digital invoicing, and customer portals that streamline procurement for developers and property managers.

Revenue growth With revenue in the $10M–$25M range, pursue tiered service contracts and bundled maintenance to grow lifetime value, targeting growth opportunities with high-margin service work and repeat projects.

Compliance and education Highlight licensed plumbers and ongoing education as a differentiator to win bids on code-compliant installations for new builds, multi-family developments, and renovation projects requiring up-to-date certifications.