Established Expertise With a history dating back to 1990 and nearly 700,000 registered shoppers, Secret Shopper® possesses extensive experience in mystery shopping and market research, positioning it as a reliable partner for clients seeking proven evaluation services.

Technology Integration The company's investment in modern internet and communication technologies like Azure Monitor, Microsoft Azure, and web survey tools enhances data collection accuracy and customer engagement, offering opportunities to provide innovative tech-driven solutions.

Market Niche Specializing in on-site evaluations, competitor analysis, call center, and merchandising services, Secret Shopper® caters to a broad range of customer experience assessments, making it suitable for brands looking to improve retail and service quality.

Growth Potential Despite its small team size, the company operates in a sizable industry with a revenue range of $1 million to $10 million, indicating potential for expansion through new client acquisition in the North American market.

Strategic Partnerships As a charter member of the Mystery Shopping Providers Association, Secret Shopper® maintains industry credibility and networking opportunities that can be leveraged to develop strategic alliances and enhance service offerings.