Insights

Market sizing Sizeable niche in market research with 11-50 employees and annual revenue in the low to mid millions presents an opportunity to upsell advanced mystery shopping solutions, analytics dashboards, and MSPA-aligned services to expand client spend.

Growth potential Longstanding player since 1990 with a large pool of nearly 700,000 registered shoppers indicates strong data assets and a scalable field operations model that can support expanded mystery shopping programs for mid-market and enterprise clients.

Tech-enabled Active investment in internet and communication technologies and a modern tech stack (Piwik PRO, Cloudflare, Azure) enables prospects for premium digital insights, sentiment analytics, and secure data delivery to clients seeking real-time or near-real-time results.

Industry positioning Charter member of MSPA and focus on on-site evaluations, competitor shops, call center, merchandising, and web surveys positions the firm as a full-service provider suitable for clients seeking comprehensive mystery shopping programs and competitive intelligence.

Targetable sectors Revenue range and client profile suggest targeting mid-market retailers, services brands, and consumer-facing channels that rely on mystery shopping outcomes, with cross-sell opportunities into additional research services and analytics offerings.

Sights on Service, Inc. (SecretShopper.com) Tech Stack

Sights on Service, Inc. (SecretShopper.com) uses 8 technology products and services including Google Ads Conversion Tracking, Google Hosted Libraries, Microsoft Azure DNS, and more. Explore Sights on Service, Inc. (SecretShopper.com)'s tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • Microsoft Azure DNS
    Domain Name Services
  • Google Fonts API
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • Cloudflare Bot Management
    Security
  • X-XSS-Protection
    Security
  • Piwik PRO Core
    Web Analytics

Sights on Service, Inc. (SecretShopper.com)'s Email Address Formats

Sights on Service, Inc. (SecretShopper.com) uses at least 1 format(s):
Sights on Service, Inc. (SecretShopper.com) Email FormatsExamplePercentage
FirstL@secretshopper.comJohnD@secretshopper.com
78%
Last@secretshopper.comDoe@secretshopper.com
19%
First.Last@secretshopper.comJohn.Doe@secretshopper.com
3%

Frequently Asked Questions

What is Sights on Service, Inc. (SecretShopper.com)'s phone number?

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You can contact Sights on Service, Inc. (SecretShopper.com)'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sights on Service, Inc. (SecretShopper.com)'s official website and social media links?

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Sights on Service, Inc. (SecretShopper.com)'s official website is secretshopper.com and has social profiles on LinkedIn.

How much revenue does Sights on Service, Inc. (SecretShopper.com) generate?

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As of July 2026, Sights on Service, Inc. (SecretShopper.com)'s annual revenue is estimated to be $1M - $10M.

What is Sights on Service, Inc. (SecretShopper.com)'s NAICS code?

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Sights on Service, Inc. (SecretShopper.com)'s NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Sights on Service, Inc. (SecretShopper.com) have currently?

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As of July 2026, Sights on Service, Inc. (SecretShopper.com) has approximately 11 employees across 2 continents, including North AmericaEurope. Key team members include Buisness Operations Manager: T. G.Buisness Operations Manager: T. G.Mystery Shopper: D. K.. Explore Sights on Service, Inc. (SecretShopper.com)'s employee directory with LeadIQ.

What industry does Sights on Service, Inc. (SecretShopper.com) belong to?

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Sights on Service, Inc. (SecretShopper.com) operates in the Market Research industry.

What technology does Sights on Service, Inc. (SecretShopper.com) use?

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Sights on Service, Inc. (SecretShopper.com)'s tech stack includes Google Ads Conversion TrackingGoogle Hosted LibrariesMicrosoft Azure DNSGoogle Fonts APIJSON-LDCloudflare Bot ManagementX-XSS-ProtectionPiwik PRO Core.

What is Sights on Service, Inc. (SecretShopper.com)'s email format?

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Sights on Service, Inc. (SecretShopper.com)'s email format typically follows the pattern of FirstL@secretshopper.com. Find more Sights on Service, Inc. (SecretShopper.com) email formats with LeadIQ.
Sights on Service, Inc. (SecretShopper.com) logo

Sights on Service, Inc. (SecretShopper.com)

Market ResearchMinnesota, United States11-50 Employees

Secret Shopper, a brand of Sights on Service, Inc., operates in the market research industry with a focus on mystery shopping and related services. The firm gathers consumer insights through on-site evaluations, competitor shop visits, call center assessments, merchandising checks, and online surveys, turning observations into information that supports client decision-making. Since 1990, it has built a large network of participants—nearly 700,000 shoppers registered on its site—who have conducted millions of mystery shops across North America.

Based in Minneapolis, Minnesota, the company is a charter member of the Mystery Shopping Providers Association, reflecting its established role in the field. It serves organizations seeking structured, customized research programs that illuminate customer experiences and operational performance, aided by ongoing investments in technology. As a small- to mid-sized firm, Secret Shopper operates across North America, delivering services that include on-site evaluations, competitor research, call center work, merchandising, and web surveys.

Section iconCompany Overview

Phone number
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Sights on Service, Inc. (SecretShopper.com)'s revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Sights on Service, Inc. (SecretShopper.com)'s revenue is estimated to be in the range of $1M - $10M

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