Sights on Service, Inc. (SecretShopper.com)

Market ResearchMinnesota, United States11-50 Employees

Secret Shopper, a brand of Sights on Service, Inc., operates in the market research industry with a focus on mystery shopping and related services. The firm gathers consumer insights through on-site evaluations, competitor shop visits, call center assessments, merchandising checks, and online surveys, turning observations into information that supports client decision-making. Since 1990, it has built a large network of participants—nearly 700,000 shoppers registered on its site—who have conducted millions of mystery shops across North America.

Based in Minneapolis, Minnesota, the company is a charter member of the Mystery Shopping Providers Association, reflecting its established role in the field. It serves organizations seeking structured, customized research programs that illuminate customer experiences and operational performance, aided by ongoing investments in technology. As a small- to mid-sized firm, Secret Shopper operates across North America, delivering services that include on-site evaluations, competitor research, call center work, merchandising, and web surveys.

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