Signature Brands, LLC Email Format

ManufacturingFlorida, United States201-500 Employees

Signature Brands, LLC is a manufacturing and distribution company based in Ocala, Florida, focused on dessert decorating products and other celebration items. Its product portfolio includes edible and non-edible dessert decorations marketed under Betty Crocker and Cake Mate, as well as premium popcorn in decorated tins, Halloween carving kits from Pumpkin Masters, and Easter decorating products from PAAS. The firm holds the top position in all of its competitive categories, with more than 40% share in dessert decorating and over 55% in each of the other lines, supported by its Ocala-based corporate and production operations and a team of over 300 people.

As a North American supplier, it operates as both manufacturer and distributor of dessert decorating and celebrations products, and engages in philanthropic activity through its SB Gives Back program, partnering with organizations such as United Way, March of Dimes, the American Heart Association, and Boys & Girls Clubs. In 2023, the company expanded its reach through a partnership with Jaya Grocer in Malaysia to launch Village Park Nasi Lemak Sambal in collaboration with Grab Signature Brands.

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