Insights

Growth through acquisitions Signcraft has a track record of strategic acquisitions (Wholesale Signco and Direct Sign Wholesale) to consolidate manufacturing in NSW, presenting opportunities to package end-to-end signage solutions that align with their expansion and regional manufacturing strengths.

Integrated operations The move to a single platform for surveying, planning, and installation (Signplanr) signals openness to adopting technology-led workflows; potential upsell of project management, field service, and data analytics tools to improve efficiency and visibility across national projects.

National scale As a long-established national signage provider with a 51-200 employee base and revenue in the multi-million range, there are opportunities to offer enterprise-grade marketing collateral, large-format print capabilities, and nationwide supply chain services to support their multi-site operations.

Digital and e-commerce readiness Technical stack includes WordPress, Shopify, and WooCommerce, indicating familiarity with digital commerce and online product management; potential to propose enhanced digital storefronts, online quote tooling, and B2B e-commerce enhancements for signage and branding products.

Sustainability and branding Renowned for customer service and people, with a mission to lead in branding and communication; opportunities exist to offer sustainable signage materials, lifecycle management, and influencer/brand-consistency services to strengthen client brands across national campaigns.

Similar companies to Signcraft

Signcraft Tech Stack

Signcraft uses 8 technology products and services including WordPress, Shopify, WooCommerce, and more. Explore Signcraft's tech stack below.

Signcraft's Email Address Formats

Signcraft uses at least 2 email formats:
Signcraft Email FormatsExamplePercentage
F.Last@signcraft.com.auJ.Doe@signcraft.com.au
99%
First.Last@signcraft.com.auJohn.Doe@signcraft.com.au
1%

Frequently Asked Questions

What is Signcraft's official website and social media links?

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Signcraft's official website is signcraft.com.au and has social profiles on LinkedIn.

How much revenue does Signcraft generate?

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As of August 2026, Signcraft's annual revenue is estimated to be $25M - $50M.

What is Signcraft's SIC code and NAICS code?

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Signcraft's SIC code is 7389 - Business Services, Not Elsewhere Classified and NAICS code is 23 - Construction.

How many employees does Signcraft have currently?

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As of August 2026, Signcraft has approximately 188 employees across 5 continents, including Oceania, North America and Africa. Key team members include Chief Executive Officer: B. M., Chief Executive Officer: B. F. and Owner: B. L. Explore Signcraft's employee directory with LeadIQ.

What industry does Signcraft belong to?

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Signcraft operates in the Construction industry.

What technology does Signcraft use?

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Signcraft's tech stack includes WordPress, Shopify, WooCommerce, Google Cloud, Office 365, Elementor, WP Engine and DigitalOcean Web Hosting.

What is Signcraft's email format?

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Signcraft's email format typically follows the pattern of F.Last@signcraft.com.au. Find more Signcraft email formats with LeadIQ.
Signcraft logo

Signcraft

ConstructionVictoria, Australia51-200 Employees

Signcraft is a national signage business headquartered in Altona North, Victoria, and has been operating since 1971. It focuses on end-to-end brand implementation and communication, coordinating signage through the full project lifecycle to align physical environments with a company's branding and messaging. The company delivers services that integrate design, production, and installation to support consistent brand presentation across environments.

Its client base consists of organizations seeking cohesive, scalable signage programs across Australia, particularly within the construction sector, where consistent brand signals are important in built environments. Signcraft positions itself as a full-service provider that covers manufacturing, installation, and brand execution to help customers realize clear and uniform brand identities. In 2023 the company expanded its manufacturing footprint into New South Wales through acquisitions, strengthening regional capabilities.

Section iconCompany Overview

SIC Code
7389 - Business Services, Not Elsewhere Classified
NAICS Code
23 - Construction
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Signcraft's revenue is estimated to be in the range of $25M - $50M

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