Expanding Product Line The company has demonstrated a willingness to innovate and respond to customer requests, as evidenced by the launch of Hair Wraps in 2017, indicating an opportunity to explore additional complementary hair accessories and styling solutions.

Global Retail Presence SILKE London ships worldwide and is stocked in premium retailers such as Sephora, Liberty London, and Saks Fifth Avenue, providing potential avenues for exclusive collaborations or premium product exclusives to further increase market reach.

Brand Visibility Featured in major publications like Vogue, ELLE, and Marie-Claire, the brand benefits from strong media exposure, making targeted influencer or partnership campaigns a promising approach to drive sales and brand loyalty.

Operational Scale With a small team of 2 to 10 employees, there are opportunities for strategic partnerships or outsourcing to scale operations, expand product offerings, and improve supply chain efficiencies to meet growing demand.

Digital Engagement The company's tech stack includes platforms like Amazon S3, React, and Google Customer Reviews, highlighting a robust online infrastructure ideal for deploying targeted digital marketing campaigns or personalized shopping experiences to boost customer conversion rates.