Sustainability Focus Beautyrest has recently launched a sustainability collection, including mattresses made with recovered ocean plastic. Highlighting the eco-friendly aspect of these products could be a strong selling point to environmentally-conscious customers.

Innovative Collaborations By partnering with well-known figures like Nate Berkus and focusing on limited edition lines, Beautyrest is leveraging innovative designs and materials. Highlighting these unique collaborations could generate interest and create selling opportunities among trend-aware customers.

Market Recognition Recent industry recognition as one of the top mattress manufacturers in North America puts Beautyrest in a favorable position. Leveraging this acknowledgment in sales pitches can enhance credibility and attract customers seeking high-quality bedding products.

Product Range Expansion The introduction of new mattress sizes by Beautyrest, such as the Queen and King sizes, demonstrates the brand's commitment to meeting diverse customer needs. Emphasizing the variety in product offerings can open up sales opportunities with customers looking for specific sizes and features.

Brand Reputation With a heritage dating back to 1870 and being a billion-dollar company, Beautyrest holds a strong position in the bedding industry. Leveraging this reputation in sales conversations can instill confidence in customers looking for established and reliable brands.