Blue Ocean Expertise SAMC specializes in applying Blue Ocean Strategy and corporate anthropology to help clients reinvent business models and explore new markets, signaling opportunities to pitch strategic growth engagements and market-expansion workshops.

Change-Driven Growth The firm positions itself around helping organizations respond to shifting economic conditions and evolving customer demands, presenting sales opportunities for change management programs, innovation sprints, and growth-oriented consulting.

Startup Scaling With Andrew Simon’s focus on growing startups and scalability, there is potential to target early-stage clients seeking go-to-market plans, product-market fit guidance, and scalable operating models.

Recognition Signal Recent award for Corporate Anthropology Consultancy signals credibility; leverage this to pursue enterprise clients seeking proven expertise in organizational reinvention and anthropological insights.

SMB-Friendly Profile Small team size (2–10 employees) suggests agility and personalized engagement; target mid-market to smaller firms that need flexible, high-touch consulting, quick wins, and rapid impact initiatives.