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Insights

Strategic Acquisition Simplebet was acquired by DraftKings for 195M in early 2024, signaling strong validation and potential up-sell opportunities with DraftKings’ sports betting ecosystem and partner networks.

Micro-betting Platform Recent launch of IFL micro-betting and ongoing micro-betting integrations present a ready-made demand channel for operator partners seeking enhanced live engagement and incremental wagering opportunities.

Product Leadership Leadership changes including appointing and promoting a Chief Product Officer indicate a focus on product strategy and user experience, offering cross-sell opportunities around product optimization and UX enhancements for betting apps.

Industry Partnerships Official partnerships with LIV Golf and collaborations with major operators suggest a proven track record in enterprise collaborations, creating openings to expand to additional leagues, teams, and media partnerships.

Scale and Fit With a lean team and mid-market revenue, Simplebet shows readiness for scalable B2B deals, making it suitable for tier-one operator integrations or expansion into additional sportsbook ecosystems seeking ML and automation capabilities.

Simplebet Tech Stack

Simplebet uses 8 technology products and services including Helm, Apache Airflow, Open Graph, and more. Explore Simplebet's tech stack below.

  • Helm
    Cloud Infrastructure Computing
  • Apache Airflow
    Configuration Management
  • Open Graph
    Content Management System
  • Google Workspace
    Email
  • Lenis
    Javascript Libraries
  • Notion
    Page Builders
  • Linux
    Programming Languages
  • Zoom
    Web Conferencing

Simplebet's Email Address Formats

Simplebet uses at least 2 format(s):
Simplebet Email FormatsExamplePercentage
FirstL@simplebet.ioJohnD@simplebet.io
62%
First@simplebet.ioJohn@simplebet.io
27%
Last@simplebet.ioDoe@simplebet.io
6%
FirstLast@simplebet.ioJohnDoe@simplebet.io
5%

Frequently Asked Questions

Where is Simplebet's headquarters located?

Minus sign iconPlus sign iconSimplebet's main headquarters is located at 373 Park Avenue South Floor 9 New York, New York 10016 United States. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Simplebet's phone number?

Minus sign iconPlus sign icon You can contact Simplebet's main corporate office by phone at
+1-917-328-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Simplebet's official website and social media links?

Minus sign iconPlus sign iconSimplebet's official website is simplebet.ai and has social profiles on LinkedInCrunchbase.

What is Simplebet's NAICS code?

Minus sign iconPlus sign iconSimplebet's NAICS code is 5112 - Software Publishers.

How many employees does Simplebet have currently?

Minus sign iconPlus sign iconAs of May 2026, Simplebet has approximately 19 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Technical Lead: M. S.Senior Software Engineer: J. M.Senior Software Architect: E. M.. Explore Simplebet's employee directory with LeadIQ.

What industry does Simplebet belong to?

Minus sign iconPlus sign iconSimplebet operates in the Software Development industry.

What technology does Simplebet use?

Minus sign iconPlus sign iconSimplebet's tech stack includes HelmApache AirflowOpen GraphGoogle WorkspaceLenisNotionLinuxZoom.

What is Simplebet's email format?

Minus sign iconPlus sign iconSimplebet's email format typically follows the pattern of FirstL@simplebet.io. Find more Simplebet email formats with LeadIQ.

How much funding has Simplebet raised to date?

Minus sign iconPlus sign icon As of May 2026, Simplebet has raised $9.5M in funding. The last funding round occurred on Oct 13, 2023 for $9.5M.

When was Simplebet founded?

Minus sign iconPlus sign iconSimplebet was founded in 2018.
Simplebet logo

Simplebet

Software DevelopmentNew York, United States11-50 Employees

Simplebet is a software development company focused on sports betting technology, delivering B2B products that apply machine learning and automation to turn moments in sporting events into betting opportunities. The organization seeks to reshape the sports betting experience by offering products that are straightforward, intuitive, and engaging for fans. Based in New York City, the company operates with a small to mid-sized team dedicated to advancing live event betting solutions.

In January 2024, DraftKings announced its acquisition of Simplebet, a development that places Simplebet’s technology within a broader sportsbook ecosystem. Its work targets operators and other industry partners looking to expand fan engagement around live events by creating betting opportunities in real time.

Section iconCompany Overview

Headquarters
373 Park Avenue South Floor 9 New York, New York 10016 United States
Phone number
+1-917-328-****
Website
simplebet.ai
NAICS Code
5112 - Software Publishers
Founded
2018
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $9.5M

    Simplebet has raised a total of $9.5M of funding over 5 rounds. Their latest funding round was raised on Oct 13, 2023 in the amount of $9.5M.

  • $10M$25M

    Simplebet's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $9.5M

    Simplebet has raised a total of $9.5M of funding over 5 rounds. Their latest funding round was raised on Oct 13, 2023 in the amount of $9.5M.

  • $10M$25M

    Simplebet's revenue is estimated to be in the range of $10M$25M

Company Leadership

  • Stylized image of a person
    M. S.
    Technical Lead
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. M.
    Senior Software Engineer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    E. M.
    Senior Software Architect
    Phone icon
    Mobile Phone
  • Stylized image of a person
    L. C.
    Senior Software Engineer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. L.
    Data Engineer
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    Z. L.
    Data Scientist
    Phone icon
    Mobile Phone
  • Stylized image of a person
    H. S.
    Machine Learning Engineer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. S.
    Live Us Sports Trader
    Phone icon
    Mobile Phone
  • Stylized image of a person
    E. K.
    Machine Learning Engineer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    T. K.
    Live Sport Trader
    Phone icon
    Mobile Phone

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