Insights

Acquisition Opportunity Post-acquisition integration and expansion opportunities with DraftKings or other large operators emerge now that Simplebet has been acquired for 195M. Focus on cross-sell of advanced micro-betting tech, ML-driven engagement tools, and white-labeled fan-interaction experiences to scale across platforms.

Micro-betting Expansion Strong track record with micro-betting partnerships (IFL, DraftKings) signals continued demand for lightweight, real-time betting experiences. Target sports leagues, media partners, and sportsbook operators seeking to launch or expand micro-betting across more events and genres.

Product Leadership Recent C-suite shift to Chief Product Officer and focus on innovative UX positions Simplebet as a partner for product-led growth. Approach product teams with collaboration on user-centric interfaces, trackers, and gamified engagement features to boost retention and ARPU.

Data-Driven Offerings A core ML and automation-oriented stack paired with open graph and Webflow capabilities enables rapid deployment of betting features. Propose data-driven decisioning modules, real-time personalization, and measurable engagement dashboards for operator clients.

Financial Leverage Mid-market revenue range and substantial funding indicate resilience and growth potential. Position as a cost-effective partner offering scalable solutions that can be white-labeled or co-developed to accelerate time-to-revenue for sportsbook operators seeking affordable innovation.

Simplebet Tech Stack

Simplebet uses 8 technology products and services including Helm, Ansible, Open Graph, and more. Explore Simplebet's tech stack below.

  • Helm
    Cloud Infrastructure Computing
  • Ansible
    Configuration Management
  • Open Graph
    Content Management System
  • Microsoft 365
    Email
  • Lenis
    Javascript Libraries
  • Webflow
    Page Builders
  • Python
    Programming Languages
  • Zoom
    Web Conferencing

Simplebet's Email Address Formats

Simplebet uses at least 2 format(s):
Simplebet Email FormatsExamplePercentage
FirstL@simplebet.ioJohnD@simplebet.io
62%
First@simplebet.ioJohn@simplebet.io
27%
Last@simplebet.ioDoe@simplebet.io
6%
FirstLast@simplebet.ioJohnDoe@simplebet.io
5%

Frequently Asked Questions

What is Simplebet's phone number?

Minus sign iconPlus sign icon
You can contact Simplebet's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Simplebet's official website and social media links?

Minus sign iconPlus sign icon
Simplebet's official website is simplebet.ai and has social profiles on LinkedInCrunchbase.

How much revenue does Simplebet generate?

Minus sign iconPlus sign icon
As of July 2026, Simplebet's annual revenue is estimated to be $10M - $25M.

What is Simplebet's NAICS code?

Minus sign iconPlus sign icon
Simplebet's NAICS code is 5112 - Software Publishers.

How many employees does Simplebet have currently?

Minus sign iconPlus sign icon
As of July 2026, Simplebet has approximately 18 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Co-Founder: C. B.Technical Lead: M. S.Senior Software Architect: E. M.. Explore Simplebet's employee directory with LeadIQ.

What industry does Simplebet belong to?

Minus sign iconPlus sign icon
Simplebet operates in the Software Development industry.

What technology does Simplebet use?

Minus sign iconPlus sign icon
Simplebet's tech stack includes HelmAnsibleOpen GraphMicrosoft 365LenisWebflowPythonZoom.

What is Simplebet's email format?

Minus sign iconPlus sign icon
Simplebet's email format typically follows the pattern of FirstL@simplebet.io. Find more Simplebet email formats with LeadIQ.

How much funding has Simplebet raised to date?

Minus sign iconPlus sign icon
As of July 2026, Simplebet has raised $87M in funding. The last funding round occurred on Oct 13, 2023 for $9.5M.

When was Simplebet founded?

Minus sign iconPlus sign icon
Simplebet was founded in 2018.
Simplebet logo

Simplebet

Software DevelopmentNew York, United States11-50 Employees

Simplebet is a software development company focused on sports betting technology, delivering B2B products that apply machine learning and automation to turn moments in sporting events into betting opportunities. The organization seeks to reshape the sports betting experience by offering products that are straightforward, intuitive, and engaging for fans. Based in New York City, the company operates with a small to mid-sized team dedicated to advancing live event betting solutions.

In January 2024, DraftKings announced its acquisition of Simplebet, a development that places Simplebet’s technology within a broader sportsbook ecosystem. Its work targets operators and other industry partners looking to expand fan engagement around live events by creating betting opportunities in real time.

Section iconCompany Overview

Phone number
NAICS Code
5112 - Software Publishers
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $87M

    Simplebet has raised a total of $87M of funding over 5 rounds. Their latest funding round was raised on Oct 13, 2023 in the amount of $9.5Mas a debt_financing.

  • $10M - $25M

    Simplebet's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $87M

    Simplebet has raised a total of $87M of funding over 5 rounds. Their latest funding round was raised on Oct 13, 2023 in the amount of $9.5Mas a debt_financing.

  • $10M - $25M

    Simplebet's revenue is estimated to be in the range of $10M - $25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.