SimpleMarket Inc. (BetaStore.co)

RetailDelaware, United States51-200 Employees

African food supply chain is complex and inefficient. There are more than 10 million informal retail outlets representing more than 90% of the total trade of essential goods. In Lagos alone, there are more than 200,000 outlets selling more than $2 billion worth of goods.
BetaStore gives better access to informal retailers to the widest assortment of goods at wholesale price and delivers to their stores. The retailers don't need to close their shops to go to the open markets and visit tens of suppliers to source for basic goods.
Launched at the Founder Institute (www.fi.co)

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