Simpli.fi Email Format
Technology, Information and InternetTexas, United States501-1000 Employees
Simpli.fi is a Fort Worth, Texas-based mid-sized technology company that provides marketing technologies, solutions, and workflow automation for advertisers and agencies. It focuses on organizations operating across multiple locations or jurisdictions where local markets matter by uniting data, automation, and intelligence to support growth that can be measured. Its platform enables targeted, high-volume campaigns across omnichannel environments, including connected TV, native, mobile, display, and social, with transparent performance and local precision at national scale. The company serves multi-location brands and independent agencies, as well as political, advocacy, and public-affairs organizations, helping them activate locally relevant messaging and assess real-world impact. In June 2025, Cali Tran was appointed chief executive officer, reflecting leadership changes as the company continues to evolve its offerings.