Acquisition history Explore cross-sell and integration opportunities with Pavlov Media’s network and portfolio. Since Simplified Computers was acquired in 2019, there may be ongoing technology standardization or vendor consolidation opportunities, especially around hardware refresh cycles and managed services for both retail and corporate environments.

Midmarket Hardware Target small to mid-size business customers and consumers seeking custom PC builds, repairs, and upgrades. Leverage the store and online channels to upsell bundles, maintenance plans, and extended warranties, supported by their hands-on customer service positioning.

Revenue Potential With reported revenue in the 10–25 million range, there is room to expand service offerings such as managed IT support for small offices, subscription-based PC care, and recurring revenue through accessories and consumables.

Tech Stack Synergy Opportunity to bundle marketing and sales enablement with existing tools (Google Ads, Crazy Egg, Canva) for targeted campaigns. Consider offering hardware bundles paired with financing options or SMB IT services to drive higher average order value.

Growth & Partnerships Position Simplified Computers as a local tech partner for businesses expanding their digital footprint. Develop channel partnerships with local SMEs, schools, and remote work programs to supply devices, upgrades, and point-of-sale solutions, leveraging AWS and Google Cloud for scalable services.