Growing Market Presence Simplified Computers has established a solid market position within the retail tech segment, generating revenue between 10 and 25 million dollars, indicating strong customer demand and potential for expansion in both in-store and online channels.

Acquisition Opportunities Having been acquired by Pavlov Media Inc. in 2019, there may be opportunities to cross-sell new internet and connectivity solutions, leveraging Pavlov Media's infrastructure to expand product offerings and enhance customer solutions.

Tech Support Demand Specializing in custom PCs, repairs, and upgrades, Simplified Computers demonstrates continuous demand for tech support services, creating potential for sales of hardware, accessories, and service contracts to their customer base.

Digital Engagement With an active digital presence supported by tools like Google Analytics and social media platforms, there is scope to enhance targeted marketing efforts and personalized offers to boost customer engagement and loyalty.

Scalability Potential As a smaller company with up to 50 employees, Simplified Computers presents opportunities to introduce scalable solutions such as managed IT services or bulk procurement programs to support growth and operational efficiency.