Sustainability Niche Target retailers and hospitality brands looking to bolster their sustainable product offerings, leveraging Simply Straws’ B Corporation certification and 1% For The Planet membership to appeal to eco-conscious customers.

Awards & Credentials Leverage the company’s award-winning status and WBENC certification to engage corporate procurement programs that prioritize diverse and certified women-owned suppliers.

Mid Market Focus Position as a scalable solution for small to mid-sized businesses seeking bulk, reusable straw and drinkware options, with a clear price-to-value story aligned to a revenue range similar to other multi-brand wholesalers in the sector.

Growth Narrative Explore partnerships with retailers and chains that want to publicly commit to reducing single-use plastics, using Simply Straws as an approved supplier for reusable alternatives.

Tech Enabled Sales Utilize the existing tech stack and digital presence to run targeted campaigns and account-based outreach to sustainability directors, procurement leads, and gift/swag buyers in compatible industries.