Niche Market Focus Simpson University’s unique position as California’s only Christian higher education institution in its region presents opportunities to offer tailored spiritual and faith-based academic solutions, religious outreach programs, and spiritual leadership training.

Growth in Graduate Programs The recent launch of the MBA with an emphasis on leadership indicates a strategic move to expand graduate offerings, creating prospects for executive education, leadership development, and professional training services to current students and alumni.

Digital Engagement Potential With recent technology stack elements like YouTube and Tailwind CSS, Simpson University is investing in digital presence, opening avenues for partnerships in online learning platforms, digital marketing services, and content creation that enhance student engagement.

Athletic Expansion Significant recent hires in athletic programs, including a football coach and new athletic director, signal a focus on expanding sports offerings, which can be approached for sponsorship, equipment supply, athletic apparel, and sports management solutions.

Data Security Improvements Following a data breach that affected over 6,000 individuals, there is an opportunity to provide cybersecurity solutions, data management services, and compliance consulting to strengthen institutional IT security and regain stakeholder trust.