Insights

Niche Market Leadership Sinister Diesel is a specialized manufacturer of high-performance diesel truck parts, positioning itself as a go-to source for enthusiasts and professional mechanics seeking durable, powerful components. This focus on quality and in-house manufacturing presents opportunities for sales expansion into premium and custom parts segments.

Recent Product Expansion The launch of the Severe Duty Kit and other innovative products indicates ongoing development and a commitment to filling market gaps, especially for applications overlooked by OEMs. Introducing new product lines can attract repeat customers and open up additional sales channels.

Market Challenges Recent legal issues related to emissions violations suggest a potential shift towards compliance and eco-friendly solutions. Offering environmentally compliant products and highlighting efforts to address past concerns could capitalize on market trends favoring sustainable practices.

Growth Potential With revenue estimated between 10 to 25 million dollars and a growing online presence, Sinister Diesel has room to scale sales through digital marketing and e-commerce strategies, tapping into a larger customer base both domestically and potentially internationally.

Customer Engagement The company's emphasis on a rebellious lifestyle and work-hard, play-hard culture resonates strongly with the diesel enthusiast community. Developing targeted marketing campaigns and partnerships within automotive and motorsports sectors could significantly boost product adoption and customer loyalty.

Sinister Diesel Tech Stack

Sinister Diesel uses 8 technology products and services including Microsoft Advertising, Google Analytics Enhanced eCommerce, Miva, and more. Explore Sinister Diesel's tech stack below.

  • Microsoft Advertising
    Advertising
  • Google Analytics Enhanced eCommerce
    Analytics
  • Miva
    E-commerce
  • Emotion
    Javascript Frameworks
  • jQuery UI
    Javascript Libraries
  • Polyfill
    Javascript Libraries
  • Tailwind CSS
    UI Frameworks
  • Bootstrap
    UI Frameworks

Media & News

Sinister Diesel's Email Address Formats

Sinister Diesel uses at least 1 format(s):
Sinister Diesel Email FormatsExamplePercentage
First@sinisterdiesel.comJohn@sinisterdiesel.com
35%
First.L@sinisterdiesel.comJohn.D@sinisterdiesel.com
26%
First_L@sinisterdiesel.comJohn_D@sinisterdiesel.com
4%
First@sinisterdiesel.comJohn@sinisterdiesel.com
35%

Frequently Asked Questions

Where is Sinister Diesel's headquarters located?

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Sinister Diesel's main headquarters is located at 2025 Opportunity Dr., Roseville, CA 95678, US. The company has employees across 1 continents, including North America.

What is Sinister Diesel's official website and social media links?

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Sinister Diesel's official website is sinisterdiesel.com and has social profiles on LinkedIn.

What is Sinister Diesel's NAICS code?

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Sinister Diesel's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Sinister Diesel have currently?

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As of October 2025, Sinister Diesel has approximately 14 employees across 1 continents, including North America. Key team members include Wholesale Account Manager: R. G.Tech, Tuning And Web Design @ Sinister Diesel: M. P.Welder-Fabricator: T. G.. Explore Sinister Diesel's employee directory with LeadIQ.

What industry does Sinister Diesel belong to?

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Sinister Diesel operates in the Motor Vehicle Manufacturing industry.

What technology does Sinister Diesel use?

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Sinister Diesel's tech stack includes Microsoft AdvertisingGoogle Analytics Enhanced eCommerceMivaEmotionjQuery UIPolyfillTailwind CSSBootstrap.

What is Sinister Diesel's email format?

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Sinister Diesel's email format typically follows the pattern of First@sinisterdiesel.com. Find more Sinister Diesel email formats with LeadIQ.

Sinister Diesel

Motor Vehicle ManufacturingUnited States11-50 Employees

Sinister Diesel is a national diesel truck parts manufacturer, headquartered in Roseville, CA.  We are owned and operated by diesel enthusiasts who aim to bring high-performance parts and a little bit of a rebel lifestyle to our customers. 

Our high-performance parts are made in-house to be powerful, durable and to look good under the hood. The fact that we design and manufacture all of our parts in-house means we have optimal quality control. 

Our parts match our company culture, with a real work-hard, play-hard attitude.

Section iconCompany Overview

Headquarters
2025 Opportunity Dr., Roseville, CA 95678, US
NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Sinister Diesel's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Sinister Diesel's revenue is estimated to be in the range of $10M$25M

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