SipScience Email Format

Market ResearchIllinois, United States2-10 Employees

SipScience is a data analytics company focused on capturing real-time behavioral insights inside bars and restaurants. Its platform assembles first-party data to offer a comprehensive view of consumer activity, aiming to connect consumers, brands and suppliers, venues, and retailers in a way that supports hyper-personalization, ecommerce integration, advertising technology, and real-time demand science. The company targets the on-premise beverage sector, providing tools for end-to-end understanding of consumer behavior to inform brand, retail, agency, and digital planning, supply chain, and network demand optimization. Based in Chicago, Illinois, SipScience positions itself within the market research industry as a provider of alcohol attribution and end-to-end consumer insight solutions. The business emphasizes a single, holistic view of consumer behavior driven by proprietary data and patents. A recent development noted is ongoing emphasis on delivering real-time, deterministically derived insights used to inform multiple stakeholders across the on-premise ecosystem.

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