Market Niche SIR Home Improvements specializes in long-lasting and energy-efficient home upgrades through a full, transferable lifetime warranty, positioning them as a premium provider in the Southwest Michigan and Northern Indiana markets.

Growing Customer Base With a workforce of 51-200 employees and annual revenues ranging from one to ten million dollars, there is significant opportunity to expand sales by targeting homeowners seeking reliable and high-quality renovation services.

Tech Adoption The company's utilization of modern digital tools like PWA, Facebook Pixel, and Google services indicates a focus on digital marketing and lead generation, which can be further leveraged to identify and convert prospective clients.

Competitive Positioning Operating alongside larger firms such as Window World and Renewal by Andersen presents opportunities to differentiate through personalized service offerings, emphasizing the company’s lifetime warranties and local expertise to attract new customers.

Potential Growth Areas Given their specialization and regional focus, expanding digital advertising efforts, developing referral partnerships, and enhancing service packages could unlock new sales channels within their current geographic footprint.