Emerging Leadership Recent appointment of Julie Mercier as CEO signals leadership transition and potential strategic shifts. This presents an opportunity to engage with the executive leadership to discuss technology modernization, digital marketing analytics, and scalable IT services aligned with new governance.

Targeted Analytics Small IT services outfit with tech stack including Google Analytics Enhanced Ecommerce and Google Tag Manager indicates reliance on web and digital marketing insights. Propose analytics modernization, data tracking improvements, and custom dashboards to optimize event-related campaigns.

Events Opportunity As a county fair with a lean team (2-10 employees) and revenue under $1M, there is likely need for cost-effective IT consulting, cloud collaboration, and event management software integration to streamline operations and attendee engagement.

Competitive Landscape Comparable fairs vary widely in revenue and size. Position offerings as affordable, scalable IT solutions tailored for small to mid-market fairgrounds, highlighting quick ROI, off-the-shelf integrations, and low-burden deployment.

Growth Readiness Recent funding or leadership changes suggest openness to digital upgrades and modernization. Propose phased IT roadmap including ASP.NET based services, Microsoft 365 optimization, and web tech modernization to support future expansion and fundraising efforts.