Leadership change Recent appointment of Julie Mercier as CEO indicates a potential shift in strategic priorities and procurement approaches. Opportunity to engage at the executive level to align IT services, digital transformation, and fairgrounds technology needs with new leadership vision.

Small-scale operations Small employer footprint (2-10 employees) suggests a lean IT environment and potential sensitivity to cost, efficiency gains, and user-friendly managed services. Focus on affordable outsourcing models, cloud enablement, and scalable infrastructure that fits a compact team.

Revenue constraints Annual revenue under one million indicates budget-conscious decisions and a preference for measurable ROI. Propose value-driven solutions such as hosted services, maintenance bundles, and phased projects with clear outcomes.

Tech stack fit Utilizes Microsoft 365, Azure, and web analytics tools (Facebook Pixel, Google Tag Manager, Piwik PRO). Opportunities exist to optimize collaboration, cloud security, data analytics, and digital marketing tech stack, plus potential MSP or SI services.

Market positioning Competitor signals show other fairs with larger teams and higher revenue. Position as a cost-effective IT partner for rural fairgrounds, offering tailored IT consulting, digital marketing support, and scalable platform upgrades to improve guest experiences and operations.