Insights

Strategic Partnerships Caroola Group has actively pursued partnerships with regional and industry players such as OneDome and Tide, signaling a growth strategy rooted in expanding its ecosystem and cross-sell opportunities for complementary services.

Training and Enablement The collaboration with Paragon Skills and emphasis on training funds suggests a focus on workforce development; prospect opportunities exist in offering payroll, HR, or learning solutions to support client-facing teams and internal upskilling.

Growth Momentum With a revenue range of 25 to 50 million and a mid-sized employee base, Caroola positions itself as a scalable target for software, fintech, and services that cater to growing accounting and financial operations needs.

Tech Stack Fit Existing adoption of Xero, Microsoft Office ecosystem, Google Sheets, and related collaboration tools indicates openness to integrations, APIs, and custom workflow automation opportunities.

Market Positioning Operating in the accounting space with a clear brand transition from SJD Accountancy to Caroola Accountancy, the company presents a chance to engage on modernization initiatives, digital transformation, and enhanced client experience offerings.

SJD Accountancy Tech Stack

SJD Accountancy uses 8 technology products and services including Xero, WordPress, Shopify, and more. Explore SJD Accountancy's tech stack below.

SJD Accountancy's Email Address Formats

SJD Accountancy uses at least 2 format(s):
SJD Accountancy Email FormatsExamplePercentage
First.Last@sjdaccountancy.comJohn.Doe@sjdaccountancy.com
90%
First@sjdaccountancy.comJohn@sjdaccountancy.com
9%
First.Middle@sjdaccountancy.comJohn.Michael@sjdaccountancy.com
1%

Frequently Asked Questions

What is SJD Accountancy's official website and social media links?

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SJD Accountancy's official website is caroola.com and has social profiles on LinkedIn.

How much revenue does SJD Accountancy generate?

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As of August 2026, SJD Accountancy's annual revenue is estimated to be $25M - $50M.

What is SJD Accountancy's SIC code NAICS code?

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SJD Accountancy's SIC code is 7389 - Business Services, Not Elsewhere Classified NAICS code is 5412 - Accounting, Tax Preparation, Bookkeeping, and Payroll Services.

How many employees does SJD Accountancy have currently?

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As of August 2026, SJD Accountancy has approximately 101 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Law: J. H.Owner: G. B.Vice-President: R. S.. Explore SJD Accountancy's employee directory with LeadIQ.

What industry does SJD Accountancy belong to?

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SJD Accountancy operates in the Accounting industry.

What technology does SJD Accountancy use?

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SJD Accountancy's tech stack includes XeroWordPressShopifyMimecastSalesforce Service CloudPardotOracle EloquaAtlassian Confluence.

What is SJD Accountancy's email format?

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SJD Accountancy's email format typically follows the pattern of First.Last@sjdaccountancy.com. Find more SJD Accountancy email formats with LeadIQ.

When was SJD Accountancy founded?

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SJD Accountancy was founded in 1992.
SJD Accountancy logo

SJD Accountancy

AccountingEngland, United Kingdom51-200 Employees

Caroola Accountancy, previously known as SJD Accountancy, is a mid-sized accounting firm based in Hemel Hempstead, Hertfordshire, England. It operates within the accounting sector and has adopted the Caroola Accountancy name as part of its corporate identity. The firm serves clients in the United Kingdom, delivering standard accounting services within a professional services framework.

Recent developments show Caroola's group engaging in external partnerships to broaden its network and capabilities. In 2025, Tide Platform Limited partnered with Caroola Group, and in 2024, OneDome Ltd. joined with Caroola to simplify home buying for customers. Also in 2024, Paragon Skills partnered with Caroola Group to invest unspent levy funds and support smaller businesses.

Section iconCompany Overview

SIC Code
7389 - Business Services, Not Elsewhere Classified
NAICS Code
5412 - Accounting, Tax Preparation, Bookkeeping, and Payroll Services
Founded
1992
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    SJD Accountancy's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    SJD Accountancy's revenue is estimated to be in the range of $25M - $50M

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