Mid-market footprint Target mid-sized financial services firms with 11-50 employees and revenue in the $10-25M range, aligning with Skeltons Fire Equipment’s scale for upsell opportunities in security, data protection, and cloud services.

Security and compliance Leverage their use of Barracuda Email Protection and Office 365 to propose advanced threat protection, email security bundles, and compliance-ready solutions for financial data handling and regulatory requirements.

Web analytics readiness With Google Analytics in their stack, offer analytics enhancements, website optimization, and marketing tech integrations to improve customer acquisition and lead conversion for their fire equipment services.

Tech-stack optimization Explore opportunities to modernize or consolidate their Apache-based hosting with cloud-native or managed hosting solutions, performance monitoring, and security hardening to reduce downtime and maintenance costs.

Growth potential Position scalable IT and financial operations solutions to support revenue growth toward the $25-50M range observed in similar companies, including ERP-adjacent finance tools, CRM enhancements, and SOP-driven workflows.