Ecosystem Partnerships Capitalize on SketchUp's expanding integration ecosystem with Matterport, Claude AI, Adobe, and Blender to cross-sell to design teams and embed SketchUp into broader creative workflows.

Sustainability Growth Position SketchUp's sustainability and net-zero tools to win green building projects, offering bundled capabilities in 3D modeling, energy analysis, and virtual reviews for architects and builders.

Enterprise Expansion Leverage a large user base and mid-market to enterprise footprint to target architecture, interior design, and construction firms with scalable licenses and workflows that emphasize 3D modeling, clash detection, and VR.

Field Mobility Highlight on-site capabilities such as iPad Labs and mobile 3D scanning to accelerate data capture, markup, and real-time collaboration for field teams and contractors.

Data Driven Growth Use Salesforce, Google Analytics, and advertising tech to target prospects, measure adoption, and tailor campaigns; leverage recent launches like Pro Scan and Pro Advanced Workflows as upsell opportunities.