Target Audience Engagement With a dedicated readership of ski enthusiasts and a focus on alpine skiing in Canada, there is potential for sales of targeted advertising, sponsorships, and branded content aimed at outdoor and winter sports brands seeking to reach an engaged and niche market.

Digital Expansion Opportunities The company's tech stack includes tools like PubMatic and DoubleClick Campaign Manager, indicating active digital advertising operations. This presents opportunities to offer advanced programmatic advertising solutions or digital marketing services to optimize their online reach.

Event and Award Sponsorships Having recently awarded Kimberley Alpine Resort in their Best of Skiing Awards, Ski Canada demonstrates influence in the ski tourism sector, offering prospects for collaboration with ski resorts, equipment brands, and travel companies through sponsorships or co-branded campaigns.

Content Licensing & Partnerships Given their extensive network of professional writers and photographers, there are opportunities to develop licensing deals, exclusive content partnerships, or affiliate marketing arrangements with outdoor gear and apparel brands that align with their editorial focus.

Market Position & Growth As Canada's premier ski magazine with a revenue range of up to $10 million, the company is a significant player in the niche publishing space, offering potential upsell opportunities for advanced publishing solutions, analytics services, or subscriptions management to expand their reach and engagement.