Premier racing network Skip Barber is the world's largest and premier racing and driving school with a national footprint across 30 tracks and base locations at major circuits, presenting a broad client reach for partnership, sponsorship, and experiential activations with major automotive and Fortune 1000 brands.

Corporate and OEM appeal The company executes hundreds of corporate, OEM, and sponsorship activation events annually for nearly every major automotive manufacturer, offering extensive B2B engagement opportunities, customized programs, and high-visibility brand experiences.

Elite alumni network A strong track record of graduates competing at the top levels and winning major championships creates credibility for executive/staff training, executive coaching experiences, and branded experiences leveraging famous alumni for sponsorships and events.

Scale and capacity With the world’s largest race car fleet and the largest track-time usage in North America, the school can support large-scale training events, corporate weeks, and fleet-based marketing experiences for multiple client programs simultaneously.

Digital and analytics readiness Active tech stack including HubSpot, Mailchimp, WordPress, and analytics tools enables targeted marketing, CRM-driven outreach, and measurable ROI for new client acquisition, partner programs, and ongoing customer engagement.