High-profile alumni Skip Barber Racing School boasts an impressive list of high-profile alumni, including top professional racers like Marco Andretti, Danica Patrick, and Jeff Gordon. Leveraging these success stories can be a compelling sales pitch to attract aspiring racers and corporate clients looking for credible endorsements.

Strategic partnerships Recent partnerships with iRacing.com and Margay Racing present sales opportunities for cross-promotions and joint marketing initiatives. Collaborating with these industry players can expand Skip Barber Racing School's reach and attract a wider audience of motorsport enthusiasts.

Diverse race car fleet With over 200 Formula 2000 and MX5 Cup race cars, as well as driving school cars from Mazda, Lotus, Lexus, Porsche, and BMW, Skip Barber Racing School offers a diverse range of vehicles for training and events. Highlighting the variety of cars available can be a unique selling point to cater to different preferences and skill levels.

National footprint Being the only racing school with a national footprint and operations at 30 tracks across the country provides a competitive advantage in reaching a broader market. This extensive presence can facilitate partnerships with local businesses, driving performance-oriented collaborations and increasing enrollment in racing programs.

Industry recognition The recognition of Skip Barber Racing School graduates in prestigious events like the 24 Hours of Le Mans and the Indianapolis 500 enhances the school's credibility. Leveraging these achievements in marketing and sales efforts can attract aspiring racers seeking reputable training programs and foster relationships with potential corporate sponsors.