Expanding Corporate Engagement Skip Barber Racing School has an extensive portfolio of corporate, OEM, and sponsorship activation events, serving half of the Fortune 1000 companies and major automotive manufacturers. This presents significant opportunities to deepen partnerships through customized corporate training, exclusive event sponsorships, and branded experiences to enhance client loyalty and engagement.

Leverage Racing Alumni With a notable roster of successful racing alumni who have won major U.S. auto racing championships, there is potential to develop high-profile endorsement programs, celebrity-driven marketing, or exclusive driving experiences for premium clients, tapping into the prestige associated with the school’s racing pedigree.

Virtual and International Growth The recent collaboration with iRacing and participation in virtual racing series indicate a growing interest in virtual motorsports. Combining real-world training with emerging e-racing markets and expanding into international territories via partnerships like Tillotson Racing can create new revenue streams and reach broader customer segments.

Track Fleet Utilization Owning the world’s largest race car fleet and operating across 30 tracks nationwide offers opportunities to offer exclusive fleet access for luxury brand events, corporate team-building activities, and private driving experiences, catering to high-net-worth individuals and premium corporate clients seeking bespoke motorsport services.

Digital Marketing Potential With an established digital presence utilizing platforms like Google Analytics, YouTube, and HubSpot, there is scope to enhance targeted marketing campaigns, develop virtual training modules, and create premium content offerings for enthusiasts and corporate clients, fostering brand loyalty and driving future sales inquiries.