Product Expansion Skittles has recently launched innovative products like Skittles Littles and mini gum, indicating a willingness to diversify its product line and potentially create cross-selling opportunities.

Partnership Collaborations Skittles frequently partners with other brands and design consultancies, such as Elmwood Design Ltd. and Hubba Bubba, presenting avenues for partnership sales strategies and collaborations.

Market Segment Focus Skittles actively supports and celebrates the LGBTQ+ community through initiatives like annual Pride pack releases and collaborations with LGBTQ+ artists, suggesting targeted marketing opportunities within this demographic.

Brand Refresh The recent global brand refresh by Skittles highlights a proactive approach towards branding, offering opportunities for sales professionals to leverage the refreshed brand image in marketing campaigns and customer engagements.

Tech Integration Skittles employs a diverse tech stack including Treasure Data, Cloudflare Bot Management, and PHP, indicating a focus on technology. Sales teams can explore tech-driven sales strategies and solutions tailored to tech-savvy customers.