Innovative Product Launches Skittles has a proven track record of launching new products and flavor variations such as Gummies Fuego, Squishy Cloudz, Skittles Pop'd, and mini gum collaborations with Hubba Bubba. This indicates an openness to experimentation and audience engagement, providing opportunities for product packaging, marketing tech, and promotional collaborations.

Targeting Gen Z Consumers Recent launches like Skittles Pop'd and colorful texture-focused products demonstrate a strategic focus on attracting Gen Z customers who favor novel textures and vibrant flavors. Developing youth-oriented marketing services or experiential campaigns could capitalize on this focus.

Diverse and Inclusive Branding The annual Pride pack and collaboration with minority-owned production companies highlight Skittles' commitment to diversity and inclusivity. Partnerships that support social causes and diverse marketing initiatives could enhance their brand presence and resonate with their target demographic.

Sustainable and Brand Refresh Efforts Skittles is undergoing a global brand refresh working with Elmwood Design Ltd., signaling a potential need for updated packaging, branding consultancy, and sustainability solutions that align with their repositioning goals.

Growing Market Presence With revenues estimated between $10 million and $25 million and expansion into new flavor categories and textures, Skittles shows strong growth opportunities. Engaging in scalable manufacturing, distribution expansion, or innovative tech solutions could support their market growth strategies.