Partnerships for Brand Refresh Skittles recently partnered with Elmwood Design Ltd. for a global brand refresh, presenting an opportunity to explore collaboration with design agencies for similar projects.

Diversified Product Launches Skittles launched Skittles Littles, indicating a focus on product innovation. Exploring cross-promotional opportunities with new product launches can potentially drive sales growth.

Engagement through Limited-Edition Packs Skittles introduced limited-edition Pride packs in partnership with NERD Productions to celebrate diversity. Leveraging thematic collaborations for special editions can engage customers and boost sales.

Content Partnership for Community Outreach Skittles partnered with actor and comedian Cameron Esposito to create special Pride edition episodes of the QUEERY podcast, showcasing community stories. Exploring content collaboration for initiatives focused on inclusivity can attract target audiences and drive sales.

Tech Stack Integration Skittles utilizes a tech stack including Treasure Data and Cloudflare Bot Management. Tailoring tech solutions to enhance customer experience and data-driven marketing strategies can support sales efforts by optimizing outreach and engagement.