New Product LaunchesSkratch Labs has been actively launching new products like Grape flavor energy chew, Oat Milk Latte Recovery, and Everyday Drink Mix, which presents sales opportunities to promote these innovative offerings to customers looking for functional and natural food products.

Award RecognitionReceiving the Brand Of The Year award in 2024 signifies industry recognition of Skratch Labs' commitment to long-term stability and quality. This accolade can be leveraged in sales pitches to build credibility and trust with potential customers.

Acquisition by Pro ShopThe acquisition of Skratch Labs by Pro Shop Holdings indicates a strategic move to expand the brand into a more editorially-driven property. This change offers an opportunity for sales teams to capitalize on potential synergies and new market positioning.

Limited-Edition OfferingsThe launch of limited-edition products like the Cookie Mix Sport Fuel and Hydration Sport Drink Mix Seasonal Apple Cider creates exclusivity and urgency, presenting a sales opportunity to target niche markets or appeal to customers seeking unique flavors.

Focus on Functional NutritionWith a focus on functional food products that are designed to help individuals perform at their best, Skratch Labs offers a compelling sales proposition for health-conscious consumers looking for natural and purposeful ingredients to support their active lifestyles.