Growth signals Skratch Labs is a Boulder, CO based sports nutrition company with 51-200 employees and a revenue range of 10M-25M, recently expanding product formats and flavors which presents opportunities for cross-sell of new energy chews, sport drink mixes, and recovery products to existing athletic customers and retailers.

New product launches Recent launches including 30-serving Energy Chews resealable bag, Unsweetened Sport Drink Mix, 2026 summer seasonal flavors, and Oat Milk Latte Recovery indicate a trajectory of innovation and product line expansion ideal for wholesale partnerships, endorsements, and retailer assortment optimization.

Convenience and sustainability The emphasis on functional ingredients with no artificial additives and resealable packaging aligns with growing consumer demand for convenience, clean labels, and sustainability, creating upsell opportunities with retailers focusing on premium, health-forward portfolios.

Retail and eCommerce readiness Tech stack includes Squarespace, Email marketing, and payment options, suggesting strong direct-to-consumer capabilities and digital marketing readiness that can be leveraged to scale B2B partnerships, co-branded campaigns, and wholesale onboarding for new distribution channels.

Recognition and stability Awarded Brand Of The Year for 2024 and active media coverage of product innovations signal brand trust and market traction, providing sales leverage when approaching retailers and distributors seeking proven, long-term growth partners.