Local reach Independent local broadcaster with state-wide reach in NC and parts of VA, serving over 1.8 million viewers. Opportunity to offer targeted regional advertising, sponsorships, and local content partnerships to maximize exposure for sellers targeting northeastern North Carolina and southeastern Virginia.

Small team asset Very lean staff (2-10 employees) suggests potential openness to outsourced services, scalable ad operations support, and cost-effective collaboration for marketing tech, content distribution, and data-driven campaigns.

Digital footprint Existing digital stack includes SEO tools and analytics platforms, plus social media presence. Potential to upsell digital advertising packages, programmatic display, social amplification, and content sponsorship across online properties.

Revenue range Revenue reported in the low-to-mid seven figures, indicating room for incremental deals through bundled TV plus digital, sponsorship packages, and regional sponsorships tailored to local businesses seeking measurable ROAS.

Part of a group Owned by Lockwood Broadcast Group, enabling cross-sell opportunities for broader media suites, including cross-channel campaigns, bundled inventory, and leveraging the group’s network for co-promotions and scale.