Premium Experience Skydive Tecumseh positions itself as Michigan's premier skydiving provider with state-of-the-art equipment and highly experienced instructors, appealing to clients willing to pay a premium for quality and safety. This indicates a market segment that values excellence and is less price sensitive, offering upselling opportunities with high-margin add-ons like video packages and gift certificates.

Expanding Customer Base The company attracts seasoned skydivers and first-time jumpers from across the country, especially around the Ann Arbor, Detroit, Jackson, and Toledo areas. Targeted marketing efforts in these regions and collaboration with local tourism businesses could expand the customer base and increase bookings.

Digital Engagement Utilizing online platforms such as Facebook Pixel, WordPress, and professional video showcases on YouTube suggests strong digital marketing efforts. Enhancing social media campaigns and lead generation strategies could further boost awareness among adventure seekers and motivate online bookings.

Gift Certificate Sales Offering flexible gift certificates in $25 increments presents an opportunity to increase sales through holiday promotions, corporate gifting, and special occasions. Developing targeted marketing campaigns for these gift packages can capture a broader audience seeking memorable experiential gifts.

Growth potential With revenues between $1M and $10M and recent leadership appointments like the new AFF program director, the company is positioned for growth. Building partnerships with travel agents or adventure tourism networks can further enhance visibility and drive incremental revenue streams.