Community Partnership Leveraging recent CBC collaboration with Rainbow Collective signals openness to community-focused initiatives; explore co-branded events, sponsorships, and local partnerships to expand market reach and drive on-premise traffic.

AI Spotlight Reported recognition as a top AI company suggests potential tech-enabled storytelling and data-driven marketing opportunities; propose AI-powered personalization, targeted campaigns, and digital experience enhancements for e-commerce and loyalty programs.

Craft Cares Expansion Launch of Craft Cares campaigns and new hazy ale product line indicates ongoing product innovation and seasonal promotions; identify cross-sell opportunities with retailers and bars, plus limited-time bundles for regional markets.

Regional Presence Thunder Bay base with a small employee footprint but revenue in the lower mid-range; target regional distributors and hospitality groups for expanding distribution, while offering turnkey POS, merchandising, and training support to accelerate uptake.

Digital Commerce Fit Tech stack includes WordPress, Shopify, WooCommerce, Klaviyo and analytics; propose optimization engagements around e-commerce conversion, email marketing flows, and omnichannel promotions to boost direct-to-consumer and wholesale orders.