Market expansion Target facilities with high slip risk and frequent foot traffic such as warehouses, hotels, restaurants, retail spaces, and industrial floors where durable anti-slip coatings can reduce accidents and associated costs. Focus on both DIY and professional contractor markets to maximize adoption.

Sports & recreational Leverage the growing demand for safe athletic surfaces by promoting complete DIY athletic court systems, especially for pickleball, basketball, and tennis in backyards and community facilities. Position as a turnkey solution from coatings to application guidance.

Sustainability edge Highlight Pro Grip’s recycled rubber additives and eco-friendly formulation as a differentiator to attract sustainability-minded buyers and facility managers seeking safer surfaces with lower environmental impact.

Compliance & guidance Offer consultative sales around slip resistance standards (PTV, BPT, COF) to help customers select the right products for their specific compliance requirements, increasing conversion for safety-conscious buyers.

Digital and partnerships Capitalize on digital channels and e-commerce by optimizing WooCommerce experiences and leveraging tech stack signals to retarget facility managers, safety consultants, and contractors; explore partnerships with safety consultants and property managers for recurring orders.